The Genesis of INNATURE: Crafting Healthier Lives
INNATURE emerged from a simple yet revolutionary idea by founders Natalia and Sukhita Derova: that everyone deserves a sleep environment free from harmful chemicals, one that nurtures health and harmonises with the planet. Starting in 2001 in a modest garage, our mission was clear - to replace synthetic, toxic sleeping options with organic, natural alternatives. Today, INNATURE has grown into a beacon of sustainable comfort and wellness, offering a wide range of bedding solutions that cater to every family member's needs.
A Journey Fueled by Passion and Integrity
Our evolution from crafting newborn mattresses to furnishing entire households with organic bedding and natural bedroom furniture reflects our responsive and caring ethos towards our customers and the environment. Employing skilled artisans, we ensure that each product not only meets the highest standards of quality and sustainability but also embodies our love for craftsmanship.
Sustainability and Community: The Heart of Our Mission
Our growth into a spacious showroom and workshop in New Lynn, Auckland, has allowed us to deepen our commitment to sustainable practices and community engagement. INNATURE is more than a brand; it's a family of passionate individuals dedicated to making a positive impact through ethical business practices, zero-waste workshops, and a direct-to-customer model that ensures quality at competitive prices.
Join Us in Creating a Healthier World
We warmly invite you to visit our workshop and showroom in Auckland: 34C Portage Road, New Lynn, Auckland, or simply reach out to us via email or phone. We eagerly look forward to the opportunity to meet you!
Natalia and Sukhita Derova
