{"title":"top 10 products to market","description":"","products":[{"product_id":"organic-baby-cot-mattress-medium-firm","title":"INNATURE Organic Baby Cot Mattress - Medium Firm","description":"\u003cdiv class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\"\u003e\n\u003cdiv class=\"flex flex-col text-sm\"\u003e\n\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-693a7256-ef64-832a-9dde-710e50aa9c05-19\" data-testid=\"conversation-turn-112\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"d88a3a62-b3d6-4af4-b285-567ec710ec20\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-4o\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"\u003e\n\u003ch3 data-start=\"474\" data-end=\"499\"\u003e✅ Why You’ll Love It:\u003c\/h3\u003e\n\u003cul data-start=\"501\" data-end=\"1188\"\u003e\n\u003cli data-start=\"501\" data-end=\"720\"\u003e\n\u003cp data-start=\"503\" data-end=\"720\"\u003e\u003cstrong data-start=\"503\" data-end=\"545\"\u003eMedium-Firm Support for Growing Bodies\u003c\/strong\u003e\u003cbr data-start=\"545\" data-end=\"548\"\u003eA perfect balance of comfort and structure — the 250gsm wool layer adds softness, while the firm latex core ensures healthy spinal alignment for your baby’s growing body.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"722\" data-end=\"957\"\u003e\n\u003cp data-start=\"724\" data-end=\"957\"\u003e\u003cstrong data-start=\"724\" data-end=\"762\"\u003e100% Organic \u0026amp; Non-Toxic Materials\u003c\/strong\u003e\u003cbr data-start=\"762\" data-end=\"765\"\u003eMade with certified organic cotton\/hemp fabric, natural latex, and pure NZ eco-wool. Free from flame retardants, glues, synthetic foams, and harmful chemicals — safe even for sensitive skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"959\" data-end=\"1188\"\u003e\n\u003cp data-start=\"961\" data-end=\"1188\"\u003e\u003cstrong data-start=\"961\" data-end=\"998\"\u003eExpert Craftsmanship \u0026amp; Durability\u003c\/strong\u003e\u003cbr data-start=\"998\" data-end=\"1001\"\u003eHandcrafted in New Zealand using high-quality materials and stitching, this mattress is built to last through years of use — ready to be passed down from one little sleeper to the next.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1190\" data-end=\"1193\"\u003e\n\u003cp data-start=\"1195\" data-end=\"1297\"\u003e\u003cstrong data-start=\"1195\" data-end=\"1297\"\u003eRest easy knowing your baby is sleeping on nature’s best — safe, breathable, and beautifully made.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"582\" data-end=\"782\"\u003e🧵 \u003cstrong data-start=\"585\" data-end=\"611\"\u003eCustom Sizes Available\u003c\/strong\u003e\u003cbr data-start=\"611\" data-end=\"614\"\u003eWe can craft your \u003cstrong data-start=\"632\" data-end=\"668\"\u003eOrganic Medium-Firm Cot Mattress\u003c\/strong\u003e in \u003cstrong data-start=\"672\" data-end=\"693\"\u003eany size or shape\u003c\/strong\u003e — including oval or non-standard dimensions.\u003cbr data-start=\"738\" data-end=\"741\"\u003e\u003cstrong data-start=\"741\" data-end=\"782\"\u003ePlease contact us for a custom quote.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"784\" data-end=\"844\"\u003e\u003cstrong data-start=\"784\" data-end=\"844\"\u003eGive your baby the healthiest, safest start — naturally.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1195\" data-end=\"1297\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"1299\" data-end=\"1414\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"NZ Standard Size 60 x 120 cm \/ Mattress Only","offer_id":47717191156025,"sku":"","price":475.0,"currency_code":"NZD","in_stock":true},{"title":"NZ Standard Size 60 x 120 cm \/ With \"MoeMoe\" Wool Protector","offer_id":47744286425401,"sku":"","price":625.0,"currency_code":"NZD","in_stock":true},{"title":"NZ Standard Size 60 x 120 cm \/ With \"Dri-Cot\" 75x90 cm","offer_id":47744286458169,"sku":"","price":540.0,"currency_code":"NZD","in_stock":true},{"title":"American Size 69 x 130cm \/ Mattress Only","offer_id":47717191188793,"sku":"","price":475.0,"currency_code":"NZD","in_stock":true},{"title":"American Size 69 x 130cm \/ With \"MoeMoe\" Wool Protector","offer_id":47744286490937,"sku":"","price":625.0,"currency_code":"NZD","in_stock":true},{"title":"American Size 69 x 130cm \/ With \"Dri-Cot\" 75x90 cm","offer_id":47744286523705,"sku":"","price":540.0,"currency_code":"NZD","in_stock":true},{"title":"Stokke Oval Cot \/ Mattress Only","offer_id":47744286556473,"sku":"","price":525.0,"currency_code":"NZD","in_stock":true},{"title":"Stokke Oval Cot \/ With \"MoeMoe\" Wool Protector","offer_id":47744286589241,"sku":"","price":650.0,"currency_code":"NZD","in_stock":true},{"title":"Stokke Oval Cot \/ With \"Dri-Cot\" 75x90 cm","offer_id":47744286622009,"sku":"","price":590.0,"currency_code":"NZD","in_stock":true},{"title":"Boori Cot 75 x 130 cm \/ Mattress Only","offer_id":47744286654777,"sku":"","price":495.0,"currency_code":"NZD","in_stock":true},{"title":"Boori Cot 75 x 130 cm \/ With \"MoeMoe\" Wool Protector","offer_id":47744286687545,"sku":"","price":650.0,"currency_code":"NZD","in_stock":true},{"title":"Boori Cot 75 x 130 cm \/ With \"Dri-Cot\" 75x90 cm","offer_id":47744286720313,"sku":"","price":560.0,"currency_code":"NZD","in_stock":true},{"title":"Custom Size \/ Mattress Only","offer_id":47744286753081,"sku":"","price":495.0,"currency_code":"NZD","in_stock":true},{"title":"Custom Size \/ With \"MoeMoe\" Wool Protector","offer_id":47744286785849,"sku":"","price":650.0,"currency_code":"NZD","in_stock":true},{"title":"Custom Size \/ With \"Dri-Cot\" 75x90 cm","offer_id":47744286818617,"sku":"","price":560.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/4458\/3993\/files\/innature-sleeping-toddler-natural-cot-combo-4469319.jpg?v=1768289866"},{"product_id":"100-natural-latex-pillow","title":"100% Organic Natural Latex Pillows","description":"\u003cdiv class=\"@w-xl\/main:top-0 sticky top-(--header-height) z-20 overflow-hidden rounded-[inherit]\"\u003e\n\u003cdiv class=\"text-token-text-secondary bg-token-bg-primary\/80 dark:bg-token-bg-elevated-secondary\/80 z-20 flex w-full items-center justify-between gap-3 px-4 py-3 font-sans text-sm font-normal backdrop-blur-sm sm:px-6\"\u003e\n\u003cdiv class=\"flex items-center justify-end\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"relative flex min-h-0 w-full flex-1 flex-col self-end\"\u003e\n\u003cdiv class=\"relative flex min-h-0 flex-auto flex-col overflow-hidden border-t transition-colors border-transparent\"\u003e\n\u003csection class=\"popover flex h-full w-full flex-col bg-transparent\"\u003e\n\u003csection class=\"relative flex min-h-0 flex-auto grow flex-col overflow-hidden\"\u003e\n\u003cdiv class=\"block h-auto\"\u003e\n\u003cdiv class=\"h-full w-full\"\u003e\n\u003cdiv class=\"flex h-full justify-center\"\u003e\n\u003cdiv class=\"z-0 flex w-full flex-col items-center\"\u003e\n\u003cdiv class=\"relative z-10 flex max-w-full h-fit\" id=\"prosemirror-editor-container\"\u003e\n\u003cdiv class=\"_9XkC5G_main z-10 markdown prose dark:prose-invert contain-inline-size focus:outline-hidden bg-transparent\" translate=\"no\"\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cspan\u003eWhy Pillow Support Matters\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eYour sleep position and overall comfort are directly influenced by how well your pillow supports your head, neck, and spine. Ideally, your pillow should keep your head level and your neck aligned with your spine—no matter your sleeping position.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBenefits of 100% Natural Organic Latex Pillows\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSupportive \u0026amp; Comfortable:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Latex gently contours to the shape of your head and neck, providing consistent support and relieving pressure points throughout the night.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSpinal Alignment:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Maintains proper head and neck alignment, which helps reduce neck, shoulder, and back pain.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBreathable \u0026amp; Temperature Regulating:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Natural latex has an open-cell structure that promotes airflow, while organic cotton covers help wick away moisture and regulate temperature.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHypoallergenic:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Resistant to dust mites, mould, and mildew — ideal for people with allergies or sensitivities.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDurable \u0026amp; Long-Lasting:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Latex pillows retain their shape and performance for 5–10 years or more without flattening or sagging.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eChemical-Free \u0026amp; Non-Toxic:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Made from sap of the rubber tree without synthetic additives or harmful chemicals. GOLS certified organic. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEco-Friendly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sustainably harvested and biodegradable, making it a responsible choice for both your health and the planet.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease note that the displayed price is per pillow.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Store","offers":[{"title":"Pillow - Soft 12cm","offer_id":47726595506489,"sku":"","price":135.0,"currency_code":"NZD","in_stock":true},{"title":"Pillow - Firm 12cm","offer_id":47726595539257,"sku":"","price":135.0,"currency_code":"NZD","in_stock":true},{"title":"Pillow - Soft 15cm","offer_id":47726595572025,"sku":"","price":145.0,"currency_code":"NZD","in_stock":true},{"title":"Pillow - Firm 15cm","offer_id":47726595604793,"sku":"","price":145.0,"currency_code":"NZD","in_stock":true},{"title":"Pillow - Contour Medium-Soft","offer_id":47726595637561,"sku":"","price":135.0,"currency_code":"NZD","in_stock":true},{"title":"Pillow - Low Contour Medium-Soft","offer_id":51740062089529,"sku":null,"price":125.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/4458\/3993\/files\/100-organic-natural-latex-pillows-3975170.jpg?v=1769799193"},{"product_id":"organic-mattress-firm","title":"'SPINE HEALTH' Organic Latex Mattress – Firm","description":"\u003cp data-start=\"170\" data-end=\"395\"\u003eThe \u003cstrong data-start=\"174\" data-end=\"220\"\u003eFIRM – Spine Health Organic Latex Mattress\u003c\/strong\u003e is designed for those who prefer a firmer, more structured feel — offering confident, stable support with very little give to keep the body well aligned throughout the night.\u003c\/p\u003e\n\u003cp data-start=\"397\" data-end=\"861\"\u003eAt its core is a \u003cstrong data-start=\"414\" data-end=\"471\"\u003eGOLS-certified organic natural latex in Firm firmness\u003c\/strong\u003e, chosen to provide strong, resilient support with minimal sink, helping maintain healthy spinal alignment and reduce unwanted movement during sleep.\u003c\/p\u003e\n\u003cp data-start=\"397\" data-end=\"861\"\u003eWrapped in layers of \u003cstrong data-start=\"642\" data-end=\"687\"\u003eNew Zealand wool, organic cotton and hemp\u003c\/strong\u003e, this mattress breathes naturally, regulates temperature, and creates a clean, healthy sleep environment — \u003cstrong data-start=\"795\" data-end=\"860\"\u003eFREE from synthetic foams, glues, or chemical fire retardants\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"863\" data-end=\"1132\"\u003eHandcrafted in New Zealand, all layers are \u003cstrong data-start=\"906\" data-end=\"941\"\u003ehand-stitched rather than glued\u003c\/strong\u003e, allowing the mattress to breathe and age gracefully over time. Designed to be \u003cstrong data-start=\"1021\" data-end=\"1044\"\u003eflipped and rotated\u003c\/strong\u003e, the FIRM – Spine Health mattress delivers long-term durability and consistent support.\u003c\/p\u003e\n\u003cp data-start=\"1134\" data-end=\"1436\"\u003eSome customers choose the FIRM mattress on its own for its stable, posture-focused feel, while others personalise comfort by pairing it with an \u003ca rel=\"noopener\" title=\"latex topper\" href=\"https:\/\/innature.co.nz\/products\/organic-natural-latex-mattress-topper\" target=\"_blank\"\u003e\u003cstrong data-start=\"1278\" data-end=\"1318\"\u003eINNATURE Medium or Soft Latex Topper\u003c\/strong\u003e\u003c\/a\u003e, achieving the right balance between firm spinal support and gentle surface comfort — without compromising alignment.\u003c\/p\u003e\n\u003cp data-start=\"1438\" data-end=\"1588\"\u003eIf you’re looking for a mattress that prioritises posture, stability, and long-term spinal health — \u003cstrong data-start=\"1538\" data-end=\"1587\"\u003eFIRM – Spine Health is support done naturally\u003c\/strong\u003e.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Single - 91 x 190 cm","offer_id":47728480321849,"sku":"","price":1895.0,"currency_code":"NZD","in_stock":true},{"title":"King Single - 107 x 202 cm","offer_id":47728480354617,"sku":"","price":2195.0,"currency_code":"NZD","in_stock":true},{"title":"Double - 136 x 190 cm","offer_id":47728480387385,"sku":"","price":2895.0,"currency_code":"NZD","in_stock":true},{"title":"Long Double - 136 x202 cm","offer_id":47728480420153,"sku":"","price":2895.0,"currency_code":"NZD","in_stock":true},{"title":"Queen - 153 x 203 cm","offer_id":47728480452921,"sku":"","price":2995.0,"currency_code":"NZD","in_stock":true},{"title":"King - 167 x 203 cm","offer_id":47728480485689,"sku":"","price":3295.0,"currency_code":"NZD","in_stock":true},{"title":"Super King - 183 x 203 cm","offer_id":47728480518457,"sku":"","price":3595.0,"currency_code":"NZD","in_stock":true},{"title":"Split Super King - 2 x 91.5 x 203 cm","offer_id":47728480551225,"sku":"","price":3720.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/4458\/3993\/files\/innature-cubi-plus-slat-bed-frame-1913239.png?v=1767479047"},{"product_id":"cloud-organic-latex-mattress-soft","title":"INNATURE 'CLOUD' Organic Soft Latex Mattress","description":"\u003chr data-start=\"173\" data-end=\"176\"\u003e\n\u003cp data-start=\"178\" data-end=\"394\"\u003eThe \u003cstrong data-start=\"182\" data-end=\"214\"\u003eCLOUD Organic Latex Mattress\u003c\/strong\u003e is designed for those who love a deeply soft, cushioned feel — gently enveloping the body and creating a sense of weightless comfort, while still offering subtle, natural support.\u003c\/p\u003e\n\u003cp data-start=\"396\" data-end=\"883\"\u003eAt its core is a \u003cstrong data-start=\"413\" data-end=\"470\"\u003eGOLS-certified organic natural latex in Soft firmness\u003c\/strong\u003e, chosen to softly contour to your body and maximise pressure-point relief, helping muscles and joints fully relax while maintaining gentle spinal support through the night. Wrapped in layers of \u003cstrong data-start=\"665\" data-end=\"710\"\u003eNew Zealand wool, organic cotton and hemp\u003c\/strong\u003e, this mattress breathes naturally, regulates temperature, and creates a calm, healthy sleep environment — \u003cstrong data-start=\"817\" data-end=\"882\"\u003eFREE from synthetic foams, glues, or chemical fire retardants\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"885\" data-end=\"1142\"\u003eHandcrafted in New Zealand, all layers are \u003cstrong data-start=\"928\" data-end=\"963\"\u003ehand-stitched rather than glued\u003c\/strong\u003e, allowing the mattress to breathe and age beautifully over time. Designed to be \u003cstrong data-start=\"1044\" data-end=\"1067\"\u003eflipped and rotated\u003c\/strong\u003e, the CLOUD mattress offers long-term comfort with a luxuriously soft feel.\u003c\/p\u003e\n\u003cp data-start=\"1144\" data-end=\"1431\"\u003eSome customers adore the CLOUD mattress on its own for its plush, cloud-like comfort, while others enjoy pairing it with an \u003ca href=\"https:\/\/innature.co.nz\/collections\/organic-natural-latex-mattress-toppers\" title=\"organic latex topper\"\u003e\u003cstrong data-start=\"1268\" data-end=\"1298\"\u003eINNATURE Soft Latex Topper\u003c\/strong\u003e\u003c\/a\u003e to enhance the sense of softness and pressure relief — an indulgent way to personalise comfort while keeping gentle support beneath.\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1580\"\u003eIf you’re looking for a mattress that feels deeply nurturing, indulgently soft, and effortlessly natural — \u003cstrong data-start=\"1540\" data-end=\"1579\"\u003eCLOUD is comfort at its most gentle\u003c\/strong\u003e.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Single - 91 x 190 cm","offer_id":47728495657273,"sku":"","price":1895.0,"currency_code":"NZD","in_stock":true},{"title":"King Single - 107 x 202 cm","offer_id":47728495690041,"sku":"","price":2195.0,"currency_code":"NZD","in_stock":true},{"title":"Double - 136 x 190 cm","offer_id":47728495722809,"sku":"","price":2895.0,"currency_code":"NZD","in_stock":true},{"title":"Long Double - 136 x 203 cm","offer_id":47728495755577,"sku":"","price":2895.0,"currency_code":"NZD","in_stock":true},{"title":"Queen - 153 x 203 cm","offer_id":47728495788345,"sku":"","price":2995.0,"currency_code":"NZD","in_stock":true},{"title":"King - 168 x 203 cm","offer_id":47728495821113,"sku":"","price":3295.0,"currency_code":"NZD","in_stock":true},{"title":"Super King - 183 x 203 cm","offer_id":47728495853881,"sku":"","price":3595.0,"currency_code":"NZD","in_stock":true},{"title":"Split Super King - 2 x 91.5 x 203 cm","offer_id":47728495886649,"sku":"","price":3720.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/4458\/3993\/files\/innature-balance-organic-latex-mattress-medium-4019290.png?v=1767394373"},{"product_id":"comfi-organic-latex-mattress-medium-soft","title":"INNATURE ‘COMFI’ Organic Latex Mattress - Medium Soft","description":"\u003cp data-start=\"181\" data-end=\"351\"\u003e\u003cstrong data-start=\"181\" data-end=\"217\"\u003eThe COMFI Organic Latex Mattress\u003c\/strong\u003e is designed for those who prefer a bit softer, more cushioned feel — gently cradling the body while still providing the support it needs.\u003c\/p\u003e\n\u003cp data-start=\"353\" data-end=\"808\"\u003eAt its core is a \u003cstrong data-start=\"370\" data-end=\"434\"\u003eGOLS-certified organic natural latex in Medium Soft firmness\u003c\/strong\u003e, chosen to contour beautifully to your body and relieve pressure points while maintaining natural spinal alignment through the night. Wrapped in layers of \u003cstrong data-start=\"590\" data-end=\"635\"\u003eNew Zealand wool, organic cotton and hemp\u003c\/strong\u003e, this mattress breathes naturally, regulates temperature, and creates a calm, healthy sleep environment — \u003cstrong data-start=\"742\" data-end=\"807\"\u003eFREE from synthetic foams, glues, or chemical fire retardants\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"1066\"\u003eHandcrafted in New Zealand, all layers are \u003cstrong data-start=\"853\" data-end=\"888\"\u003ehand-stitched rather than glued\u003c\/strong\u003e, allowing the mattress to breathe and age gracefully over time. Designed to be \u003cstrong data-start=\"968\" data-end=\"991\"\u003eflipped and rotated\u003c\/strong\u003e, the COMFI mattress offers long-term comfort with a naturally softer feel.\u003c\/p\u003e\n\u003cp data-start=\"1068\" data-end=\"1362\"\u003eSome customers love the COMFI mattress on its own for its gentle, welcoming comfort, while others enjoy pairing it with an \u003ca href=\"https:\/\/innature.co.nz\/products\/organic-natural-latex-mattress-topper\" target=\"_blank\" title=\"Latex topper\" rel=\"noopener\"\u003e\u003cstrong data-start=\"1191\" data-end=\"1231\"\u003eINNATURE Soft Latex Topper\u003c\/strong\u003e \u003c\/a\u003eto create an even more plush, pressure-relieving sleep surface — a simple way to personalise comfort without compromising support.\u003c\/p\u003e\n\u003cp data-start=\"1364\" data-end=\"1486\"\u003eIf you’re looking for a mattress that feels cozy, supportive, and deeply nurturing — \u003cstrong data-start=\"1449\" data-end=\"1485\"\u003eCOMFI is softness done naturally\u003c\/strong\u003e.\u003c\/p\u003e","brand":"INNATURE","offers":[{"title":"Single - 91 x 190 cm","offer_id":47728747086137,"sku":"","price":1895.0,"currency_code":"NZD","in_stock":true},{"title":"King Single - 107 x 203 cm","offer_id":47728747118905,"sku":"","price":2195.0,"currency_code":"NZD","in_stock":true},{"title":"Double - 136 x 190 cm","offer_id":47728747151673,"sku":"","price":2895.0,"currency_code":"NZD","in_stock":true},{"title":"Long Double - 136 x 202 cm","offer_id":47728747184441,"sku":"","price":2895.0,"currency_code":"NZD","in_stock":true},{"title":"Queen - 153 x 203 cm","offer_id":47728747217209,"sku":"","price":2995.0,"currency_code":"NZD","in_stock":true},{"title":"King - 167 x 203 cm","offer_id":47728747249977,"sku":"","price":3295.0,"currency_code":"NZD","in_stock":true},{"title":"Super King - 183 x 203 cm","offer_id":47728747282745,"sku":"","price":3595.0,"currency_code":"NZD","in_stock":true},{"title":"Split Super King - 2 x 91.5 x 203 cm","offer_id":47728747315513,"sku":"","price":3720.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/4458\/3993\/files\/innature-balance-organic-latex-mattress-medium-4766999.png?v=1767394373"},{"product_id":"balance-organic-latex-mattress-medium","title":"INNATURE ‘BALANCE’ Organic Latex Mattress - Medium","description":"\u003cp data-end=\"353\" data-start=\"183\"\u003eThe \u003cstrong data-end=\"221\" data-start=\"187\"\u003eBALANCE Organic Latex Mattress\u003c\/strong\u003e is designed for those who want a bed that feels \u003cem data-end=\"282\" data-start=\"270\"\u003ejust right\u003c\/em\u003e — supportive without being hard, comfortable without losing structure.\u003c\/p\u003e\n\u003cp data-end=\"768\" data-start=\"355\"\u003eAt its core is a \u003cstrong data-end=\"418\" data-start=\"372\"\u003eGOLS-certified organic natural latex\u003c\/strong\u003e, chosen for its ability to respond to your body while maintaining healthy spinal alignment throughout the night. Wrapped in layers of New Zealand wool, organic cotton and hemp, this mattress breathes naturally, regulates temperature, and creates a calm, healthy sleep environment — \u003cstrong\u003eFREE\u003c\/strong\u003e from synthetic foams, glues, or chemical fire retardants.\u003c\/p\u003e\n\u003cp data-end=\"1021\" data-start=\"770\"\u003eHandcrafted in New Zealand, all layers are \u003cstrong data-end=\"848\" data-start=\"813\"\u003ehand-stitched rather than glued\u003c\/strong\u003e, allowing the mattress to breathe and age beautifully over time. Designed to be \u003cstrong data-end=\"959\" data-start=\"936\"\u003eflipped and rotated\u003c\/strong\u003e, BALANCE mattress is a long-term investment in comfort and durability.\u003c\/p\u003e\n\u003cp data-end=\"1351\" data-start=\"1023\"\u003eSome customers love to \u003cstrong data-end=\"1113\" data-start=\"1046\"\u003ecombine the BALANCE mattress with an \u003ca rel=\"noopener\" title=\"Latex topper\" href=\"https:\/\/innature.co.nz\/products\/organic-natural-latex-mattress-topper\" target=\"_blank\"\u003eINNATURE Soft Latex Topper\u003c\/a\u003e\u003c\/strong\u003e, enjoying the stability and spinal support of the mattress underneath, paired with the \u003cstrong data-end=\"1259\" data-start=\"1201\"\u003egentle pressure-point relief and extra surface comfort\u003c\/strong\u003e the topper provides — a beautiful way to personalise the feel without compromising support.\u003c\/p\u003e\n\u003cp data-end=\"1512\" data-start=\"1353\"\u003eIf you’re looking for a mattress that supports your body, respects your health, and aligns with natural living values — \u003cstrong data-end=\"1511\" data-start=\"1473\"\u003eBALANCE truly lives up to its name\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1073\" data-end=\"1226\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"INNATURE","offers":[{"title":"Single - 91 x 190 cm","offer_id":47728783393081,"sku":"","price":1895.0,"currency_code":"NZD","in_stock":true},{"title":"King Single - 107 x 203 cm","offer_id":47728783425849,"sku":"","price":2195.0,"currency_code":"NZD","in_stock":true},{"title":"Double - 136 x 190 cm","offer_id":47728783458617,"sku":"","price":2895.0,"currency_code":"NZD","in_stock":true},{"title":"Long Double - 136 x 202 cm","offer_id":47728783491385,"sku":"","price":2895.0,"currency_code":"NZD","in_stock":true},{"title":"Queen - 153 x 203 cm","offer_id":47728783524153,"sku":"","price":2995.0,"currency_code":"NZD","in_stock":true},{"title":"King - 168 x 203 cm","offer_id":47728783556921,"sku":"","price":3295.0,"currency_code":"NZD","in_stock":true},{"title":"Super King - 183 x 203 cm","offer_id":47728783589689,"sku":"","price":3595.0,"currency_code":"NZD","in_stock":true},{"title":"Split Super King - 2 x 91.5 x 203 cm","offer_id":47728783622457,"sku":"","price":3720.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0853\/4458\/3993\/files\/innature-balance-organic-latex-mattress-medium-9768457.png?v=1767479048"},{"product_id":"nova-slat-bed-frame-new","title":"INNATURE 'NOVA' Slat Bed Frame","description":"\u003ch5\u003eSleek and Timeless Design\u003c\/h5\u003e\n\u003cp\u003eThe INNATURE 'NOVA' Slat Bed Frame is a striking blend of simplicity, beauty, and timelessness. 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